Summary of a biology article Essay Example | Topics and Well Written Essays - 500 words

Summary of a biology article - Essay Example ver specimens of the species have been preserved and a recent analysis carried out, in four places namely London, Liverpool, Philadelphia and New Zealand, on the mitochondrial genome have given new insights regarding the origins of this mammal. Through this researchers have discovered that the closest living relative to the Falkland wolf is the South-American maned wolf. While Darwin had observed certain striking differences between these two animals, genetic analysis however show that species divergence might have taken place about 6.7 million years ago resulting in the migration of the species. Scientists believe that the Falkland wolves might have used large icebergs along with sufficient as means of transportation to the island. Darwin had made a special mention about the differences between the mainland and island wolves in his notes and also mentioned that if answers be found for these differences it would really help to ascertain the stability of species. Darwin’s theory of evolution asserts that variation within the same species is a random phenomenon and survival or extinction of an organism is based on its ability to adapt to its environment in which it exists. If an organism adapts well to its environment by imbibing favorable variations it would thus be able to survive and reproduce at a higher rate. Such a state would determine the stability of the species within that particular environment. His study includes both plants and animals and the specimens analyzed by Darwin include plants, birds and animals and in addition he also collected different types of fossils during his expedition in the Beagle to South America. According to his evolution theory changes in the environment might result in divergence of species based on which environment they best adapt. A similar phenomenon has also occurred in the case of the Falkland wolves. According to the genetic analysis report divergence of the two species from a common ancestor has taken place even

Marketing plan Essay Example | Topics and Well Written Essays - 3750 words

Marketing plan - Essay Example Since the beginning of the competition, the company has decided to come up with different ways of reaching out to its potential customers. So far the company has hired Fallon worldwide and advertisement agencies in Minneapolis to develop new marketing strategies for their products. Since its introduction in automotive sector in 1916, BMW Company has come up with different products in the sector (Martin, Fabian, and Josh 2002A) The Company is also known for producing and marketing a range of sporty and higher end motorcycles and cars. Despite investing on cars and motorcycles, the company has also embarked on aircraft engine known as Rolls Royce. The company global subsidiaries and manufacturing plants are situated in Mexico, Brazil, Indonesia, Malaysia, Philippines, Egypt, Vietnam United Kingdom, United States of America, Australia and Germany. All this plants have very concrete and productive marketing channels and strategies. Currently, the company is as well operating its financia l cooperate which offers financial assistance to potential customers. This marketing plan is based on a 4C framework of credibility, consistency, competitiveness and clarity as BMW strives to enhance its market niche in Japan and China. Credibility refers to continued use of reliable information to customers and all the conditions of sale will be upheld. Moreover, BMW will continue to make luxurious vehicles that will meet customer needs and will strive to gain competitiveness in the new market. Moreover, the channels of distribution used by the company will be clear. 2.0: Introduction Since producing its first car, BMW has grown significantly marketing its products in different parts of the world. 1,366,838 cars of different models were produced by BMW group in 2006 and this figure rose to 1,481,253 in 2010. Moreover, the company has been producing motorcycles since 1916 and does its production in different countries of the world including Mexico, China, Russia, UK, Australia, US a nd South Africa. However, it only started producing cars in China 2008 as shown in the table below. Table1 showing BMW vehicle production from 2005 to 2010 Year BMW Rolls-Royce MINI 2005 1,122,308 692 200, 119 2006 1,179,317 874 186,674 2007 1,302,774 1029 237,700 2008 1,203,482 1417 235,019 2009 1,043,829 918 213,670 2010 1,236,989 3221 241,043 Source (BMW Group 2011A) 56 percent of the total BMW branded vehicle are petrol powered as the remaining are powered using diesel. 27 percent of the vehicles powered by petrol have four cylinders while another 9 percent have eight cylinders. 2.1: Market overview So far the company has to a great extent succeeded in its marketing strategy. The success is highly attributed by functional and consistent marketing strateg